As men, knowing when to keep our mouth shut can be a life-saving skill. But knowing when to speak up is equally important for men living with advanced prostate cancer because daily aches or pain can be more alarming than it seems. In a society where voicing discomfort is seen as a sign of weakness, nearly 7 out of 10 men ignore the symptoms of progressing prostate cancer simply because they tell themselves to suck it up. This campaign aims to change that way of thinking by reminding men that there are times to stay quiet and then there are times to speak up.
Art direction and design for Men Who Speak Up.