FREE KILLER TAN
Every year, 10,000 Americans die of melanoma. Indoor tanning is a major contributor but many people are unaware of the dangers that even just one tanning session can bring. What if we could educate people about the risks when they least expect it—right before getting into a tanning booth?
We started a social initiative and built a full web presence around it which included a microsite, Facebook, Twitter, and YouTube accounts.